Travis Lee Wiggins Resume


I’m a UX Design Lead/Product Owner and have a speciality in leading the design and user experience of interfaces, apps (esp mobile and touch screen), and websites. I’ve presented the story of designs and UX I’ve helped create to top-tier clients and I thrive on creating from defining and discovering requirements, interpreting complex technical or iterative specifications, to guiding the user experience all the way through to beautiful on-brand experiences.  

During my 20 year career, I’ve worked with some huge brands making cutting edge technologies and apps including Best Buy, Major League Baseball, Humana, Case, New Holland, The World Trade Center, The North Face, Michaels, PacSun, Express, Meijer, and so many more.  In another life in print as an Art Director I’ve worked on products & books that were sold at an international scale and you might have seen in retailers such as Walmart, Target, Barnes & Noble, Walgreens, and others. I have extensive experience in healthcare, e-commerce, automotive, agriculture, fashion, charity/non-profit, and publishing industries, among others.

Please check out my online portfolio for samples!


Speaking Engagements & Mentorship

Software & Computing Round Table: User-Centered Design
Best Practices, Creating Good User Experience

May 4, 2021
Thomas Jefferson National Accelerator Facility
Newport News, VA

Future Trends in Nuclear Physics Computing: User Interfaces
March 18, 2016
Thomas Jefferson National Accelerator Facility
Newport News, VA

p/e Mentorship Program
Mentored several designers through an official channel to help them improve their creativity & careers

Columbia Student Portfolio Review
Met with students to review portfolios, looked for interns for company



Display screen with software application graphical user interface window

Display screen with software application graphical user interface window



Design/UX Lead & Product Owner (Consultant)

Productive Edge
Chicago, IL
January 2016 – Present
• Versatile client-facing design lead consultant performing in a multitude of roles (depending on the project and client) including mobile/kiosk design lead, UX/UI Designer, or Art Director.
• On needed projects act as a Product Owner delegating work, providing estimations, refining requirements, meeting with project stakeholders, and providing project timelines and estimations of cost
• Create and present design ideas to clients using presentations and interactive prototypes. Active in the discovery process with clients to identify requirements that will improve the product.
• Create and conduct user testing – whether in person, over the phone, or online. Collect results into actionable changes.
• Conceptualize inventive mobile iOS & Android applications + web using user flows, wireframes, use cases, and pixel perfect design.
• Work on a variety of web applications including branded marketing sites, dashboards, complicated interfaces with lots of tabular and filterable data (where UX is needed most a lot of times)
• Help visualize design requirements and simplify applications to increase impact and lower cost
• Create design guidelines & improve designs that will increase conversion and usability.
• Improve iOS & Android mobile and tablet UX & designs that were previously created
• Active in team learning and sharing information between Business Analysts, Delivery Managers, Designers, & Developers.
• Experience designing and conceptualizing applications for wearable and connected devices
• Expert level using software encompassing much of the UX/Designer process: Photoshop, Illustrator, Sigma, Sketch, Xd, InVision, Axure, etc.
• On a multi-month project for a large insurance company in the healthcare sector – update and improve the impact of a website using refreshed brand guidelines as an interaction designer on a team including a digital strategist, visual designer, ux researcher, and copywrighter. Assisted user testing and created prototypes using Axure.


UX/UI Designer (Consultant)

CNH Industrial
Burr Ridge, IL
November 2014 – January 2016
• Architect UX/UI for proprietary touch screen interfaces used in large farming machinery.
• Developed software on the cutting edge of the automotive and agricultural industries.
• Translate complex technical requirements into user-centered interfaces and design specifications for a multi-year platform project that is global in scale.
• Own UX/UI projects from start to finish: Create estimates, read & understand complex and changing system specifications, develop and define use cases, create user flows, wireframe, final iterative art mockups in different device sizes, lead approval meetings and get approval from a variety of company areas (including Branding, Marketing, System Engineers, Creative Director,& Developers), write complete interaction documents outlining all parameters and defaults, final asset & spec deliverables.
• Lead multiple projects using new and emerging technologies including Camera & Video, Calibrations, Data Management, Login/User Management.
• Organize & improve global widgets and UI controls.
• Mentor junior UX/UI Designers.
• Create interactive prototypes.
• Design with multi-language use in mind.
• Successfully work remotely while maintaining contact with team members spread out across the globe.


Design Manager – UX/UI Lead (jan 2013 – nov 2013)

Senior Designer – Mobile Developer Lead (nov 2011 – jan 2013)

Chicago, IL
November 2011 – November 2014
• Translate complex business requirements & contracts into iOS, Android, and web apps.
• Lead designer for apps, mobile web, internal & external design as well as sales pitches for top-tier clients.
• Create presentation-quality UX/UI user flows for clients’ understanding. Also create in-depth guides for improving UI/UX in a company’s current site.
• Manage the company design and mobile web development team, delegate tasks and create schedules. Improve internal and external design and mobile web development processes.
• Interviewed and help build a team of designers.
• Mentor junior Designers and develop their skills for the company and their career.
• Present designs in client calls and work with many top-tier clients including The North Face, Estee Lauder, Best Buy, Express, bebe, Meijer, Academy Sports, and others.
• Create brand guidelines. Create mobile web and app style guides. Optimize images in several formats for use in apps and mobile websites.
• Developed a deep understanding of the role of design in retail e-commerce.
• Handcode HTML, CSS, light Javascript and JQuery. Helped implement LESS company-wide.
• Mentor junior developers with code reviews and strategy sessions.


Associate Art Director (nov 2009 – sept 2011)
Designer, Research & Development (aug 2004 – nov 2009)
Art Assistant (aug 2003 – aug 2004)

Publications International (PIL)
Lincolnwood, IL
Publishing industry
August 2003 – September 2011
• Art Director for books and magazines published internationally.
• Helped develop digital software.
• Served as designer and art director for a wide variety of books including coffee table, educational, puzzle, sports, automotive, photo albums and scrapbooking working with teams consisting of editors, production artists, and acquisitions.
• Researched & developed new products using cutting edge materials while finding cost-effective measures to compete in the marketplace.
• Built prototypes with expert-level craft.
• Responsible for layout, art direction, directing photo shoots, proofing, comping, photo manipulation, templates, 4/c process stationary products and mechanicals.


Junior Graphic Designer

Hiatt Printing
April 2003 – August 2003
• Designed business cards, letterheads, brochures, banners, booklets, and all different types of print design in a small printing agency.
• Color approval and printing of plates for 4 color printing.
• Hands on press work.
• Client service in a fast past, high turnaround environment.
• Created custom designs tailored to a client’s industry suck as banking, cosmetics, and automotive.


Freelance Creative Director

Simply Awesome Software
Chicago, IL
November 2014 – 2019
• Conceptualized and Designed iOS & Android apps – Baconize

312 Mobile
Chicago, IL
November 2014 – April 2015
• Created and Designed iOS & Android apps

Early Bird Screen Printing Company
Chicago, IL
• Photoshop and digital imaging.

Sweet Goodness Music
Chicago, IL
2009 – present
• Designed albums, websites, promotions, posters and business cards



• MAC & PCs (currently use a Macbook Pro with Adobe CC, Figma), iOS & Android
• UX: Figma, Sketch, AdobeXD
• Design/Photo: Adobe Suite (Photoshop, Illustrator, InDesign), InVision, QuarkXPress
• AI: Midjourney, DALL-E, Stable Diffusion
• Motion: Premiere, AfterEffects
• Frameworks: JIRA, Confluence, Polarion, Sharepoint, Lync, Outlook
• Dev: HTML, CSS, Jquery, LESS, WordPress, GIT, STASH (currently product/design/UX focused rather than dev.)



B.F.A. Graphic Design
B.F.A. Painting (Double-Major)
Ball State University, Muncie, IN, 2003, with Honors